![]() NetEase’s Endless of God, which many Western fans accuse Diablo Immortal of copying, and Tencent’s Raziel both struggled to find an audience in China.Įndless of God generated a burst of interest when it launched in 2016, but it quickly slipped out of mainstream consciousness. Instead, the mobile game and partnership with NetEase was seen as pandering to China, where most gamers are mobile gamers.īut Blizzard could also be facing pressure because multiple Diablo-like mobile games have already cropped up in China. Western gamers slammed Blizzard for making a mobile Diablo game because they were expecting a new mainline Diablo game on PC. But the long wait could also be hurting what’s seen as Diablo Immortal’s target market. Some see it as a good sign that Blizzard is taking the time to improve the game, after its disastrous debut at one point, the game’s trailer had over a million dislikes on YouTube. With there still being no hint of a release date, fans in China are perplexed. ![]() So far, so normal - except the game’s co-developer, China’s NetEase, said in an earnings call back in February that it had finished developing the game. Hardcore gamers in the West took Diablo Immortal as a sign that Blizzard was focusing on China’s mobile market instead of them.Ī year on, and Blizzard is apparently set to unveil an update on the game’s development, according to gaming analyst Daniel Ahmad. The announcement of a mobile version of the hit Diablo series was met by a chorus of boos and anger at last year’s Blizzcon.
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